Useful behaviour science resources for social change

In the long-awaited edition, Kahneman invites you on a groundbreaking tour of the human mind and explains the two systems that govern our thinking. System 1 is fast, intuitive and emotional. System 2 is slower, more thoughtful and more logical. A must-read for everyone who is interested in the origins of behaviour.

We are all sensitive to prejudices that can lead us to making bad decisions, and none of us are given a choice in advance. However, knowing how people think, we can use the appropriate "architecture of choice" to push them towards better solutions without restricting freedom.

In a series of experiments, the author refutes the general assumption that we behave rationally. Combining daily experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible and seemingly illogical forces affect our capabilities.

This important book answers the question: how do changes happen, and how can we — governments, organizations, businesses, leaders, campaigns, employees, and ordinary citizens — interact with them?

This is not just another book about happiness. The author, Paul Dolan, has combined the most relevant knowledge of economics and psychology to illustrate an important statement: to be happy, we must behave accordingly.

A significant contribution to modern social theory. The author not only provides a convincing critique of some basic views of philosophy and social science of the twentieth century, but also presents a systematic synthesis of many topics that he himself studied for thirty years.

An important book about the current state of theory and research. The book will be useful for students studying all areas of communications.

A description of all basic theoretical approaches in communications and media research. The book clearly and methodically summarizes a range of available theories, describing various trends, schools and basic approaches, including cultural studies and political economy in their historical, social and intellectual context.

A comprehensive doctrine of the main components and forms of mass communication in modern society. A demonstration of how mass communication theories relate to a broader understanding of society and culture. There is a dictionary of nearly a hundred of key media terms.

The topic of campaigns has gained momentum in academia in the decades following the first publications on the subject; hundreds of new studies on theory and practice have been published since 2001. This book gives a comprehensive, modern view of public communication campaigns and carries on the tradition of continuous improvement and expansion in new directions.

In this book, the author explains how new ideas are spread through communication channels. Innovations are initially perceived as uncertain and even risky. To over come this uncertainty, most people look to others who have already accepted the new idea. The edition also talks about the spread of the Internet and how it has influenced the way people communicate and accept new ideas.

The book aims to lay the foundation for a unified theory of cognitive science. The authors talk about the relevance of information, the study of reasoning and a new understanding of language and literature, radically revising the modern view of nature and goals of verbal understanding.

This book provides researchers with the skills and knowledge to make appropriate choices between different methods, data types, and analytical procedures, and also provides examples and criteria for using each of them.

A comprehensive introductory textbook for students that deeply examines the problems of psychological research focusing on the conceptual and practical skills that are necessary to become a good researcher.

The authors explain how our perception of who we are and who we want to be can shape our economic life more than any other factor by influencing how hard we work and how we learn, spend, and save. The identity economics is a new way to understand people's decisions – at work, at school and at home.

Backed by historic orders that ensure transparency and accountability, simpler administration can be found in new initiatives that save money and time, improve health and prolong life. The book will change your mind about what the government can and should do.

The book tells how leaders can control the moods of "animal spirits" – powerful forces of human psychology in the world economy today. In a new introduction, the authors describe why our economic troubles may continue for some time unless we take further decisive action.

Human instincts have long been ignored by the traditional economy, but they are decisive factors in major economic decisions, and therefore important for our future. This book is about how the study of human instincts began to radically change the science of economics and our own behaviour in the modern world.

A fully effective methodology can be a real "action plan" for creating a highly productive nudge. Using case studies to identify key success factors, the book explains how to achieve significant behavioural change as a means to increase return on investment for any marketing strategy.

The compelling, story-driven narrative brings together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can influence transformational change. The "Switch" shows that successful changes follow a typical pattern regardless of their scale.

A comprehensive text on socio-psychological approaches to communication, inclusing theoretical perspectives, special issues and practices. The pages of the book bring together scholars with an international reputation, providing analyses of the topic from different angles.

The list of behavioural research includes the following works: "The sunny side of life", "Find zen on your family road trip", "Summer camp or psychological experiment? ", "The babies are coming", "Finding the right recipe", "Not your average beach reading", "Chuck Norris doesn't write books…" and "Stay cool in the basement".

Behavioural design is a practice that can be used to change a behavioural pattern. The main question here is: how can you change a behavioural pattern for the better? After studying the answer, we will be able to change the behaviour of a large number of people in relation to products, services or political situations. Learn these practices and find ways to use them.

UK Government Elements Guide. Key elements of behavioural science for social change.

Do you want to influence behaviour to make communication easy, attractive, social and timely? These four simple principles are based on the work of a team of authors, behavioural economics researchers, and relevant scientific literature.

The government combines awareness, persuasion, practical help, and behavioural theory. It demonstrates why changes in behaviour are important and how to implement them. Although human behaviour is very complex, this guide identifies how key ideas of social psychology and economics can be applied to communication strategies.

To what extent is persuasion used in the message choices of effective communicators. The guide outlines the conditions which facilitate the outcomes of both spontaneous and well-thought-out communication strategies, evaluating the variables that make us more or less resilient to persuasive appeals.

(I-Kit) is an aid for emergency strategies. The kit helps national governments make effective health care decisions.

This concise essay offers a general introduction to the idea of nudging, as well as a list of the ten most important techniques. The edition also contains a brief discussion of whether to create an individual "behaviour understanding unit" that conducts its own research, or rely on existing institutions instead.

We are in the golden age of behavioural science. As never before, governments, NGOs, businesses, doctors, practitioners and ordinary citizens take into account the peculiarities of the thinking and research of scientists.

Progress in the fields of behavioural and social sciences and decision-making shows that we are not purely rational beings. In this article, you will find research and conclusions on the behaviour of individuals and groups from 60 experts from around the world.

Communication is one of the five levers that the government uses to achieve its goals and implement public policy, alongside legislation, regulation, taxation, and government spending. This document is for all government communicators and defines how you can use a behavioural approach to make sure your communications are strategic.

The field of social psychology is extending rapidly and has an increasing impact on how we think about human behaviour. The media often report on the results of social experiments and the results of socio-psychological research in influencing decisions in a variety of areas. Here you will find a brief history of the field of social psychology and an overview of the basic principles of the science.

Sometimes behavioural decisions are impossible even for institutions that have a lot of control over their own organizational culture and incentives. To understand the causes and correct the situation, the authors propose considering the principles of behavioural sciences in general and psychology in particular.

The first part of this paper describes four behavioural perspectives on charity and altruism, showing how to work with them. The second part presents the results of five randomized controlled studies that show how effective this knowledge can be in practice.

On the interaction of donors and financing of expenses in charitable organizations from a behavioural science perspective.

Why do people act against their interests? In this text you will find a study of charity with experimental evidence and theoretical and empirical data on what motivates decision-making.

5 main things to remember: attitude is not equal to behaviour, people are not always rational, we must be honest and use resources efficiently, we can use little nudges, and most importantly – we must stay within personal comfort zones. People do not want to be right or wrong, they want to make decisions with ease. This article explains how to make communication social, simple, timely and attractive.

Research confirms that it is more effective and realistic to work on changing behaviour instead of thinking or attitude. After all, a change in thinking is very difficult to measure. What people say about their attitude is different from their actual actions.

Every day, we learn more and more about new concepts and tools that change people's behaviour. They refer not only to "logic", but nudge us to certain actions through our so-called emotional nature. In the video, Jet Sanders, PhD and researcher at the London School of Economics, explains what MINDSPACE is, demonstrates a randomized controlled study, and shows how to reconcile our "emotional" and "logical" parts.

Each of us has the potential to be an architect of choice, but these opportunities are afforded to people on different levels. At each of these levels, we should think of ourselves as carriers of information. When we provide information, however, it's important to know how to do it. There are many tools for this, which can be found in this material.

There is a lot of misinformation about vaccination. Studies show that it is impossible to change an erroneous perception of vaccination through reasoning alone. People have values that determine their behaviour, and the transition from intention to action does not happen by default – we have to take action. Start by changing how and what you say: form an attitude and turn the necessary action into the norm.

Behavioural science is more than just memorizing a list of prejudices. It is a much larger process by which one can evaluate, understand, and influence a person's behaviour. The material explains the basic approach to the discipline.

The success narrative is at the heart of our idea of wellbeing. How does this influence our behaviour? The author of the material says: "I am a very lucky man: not because I have a great job and family but because I have a sunny disposition. Now that makes me happy."

The authors of the list selected only those who represent the field of economics or psychology and are publicly recognised as behavioural economists.

Conference speeches. How can charity communicators leverage psychology to improve their communications and influence behaviour? A deep dive into the very latest theories, tools and technologies used across sectors to influence behaviour.

Cognitive biases and mental models improve the decision-making process. This is a resource for structured learning and application of knowledge in behavioural economics.

Communication is a tool that not only supports a policy or strategy for the development of the state, but also for talking about what has been done. Communications influence behaviour and become part of solving social issues. The SHKALA Forum brought together 84 speakers and 460 representatives of Ukrainian NGOs who deal with communication for social change.

Have you ever thought about how we make decisions? Have you noticed how sometimes our choice is influenced by those who give us particular information which stimulates our unconscious associations and emotions, strongly influencing our actions? Behavioural science gives us an understanding of how and why this happens. How do we influence human behaviour in the interest of the individual and society? How can we develop effective communication strategies for social change? The answers to these questions can be found in the blog.

There are about 7,000 languages spoken in the world - and each of them has different sounds, vocabulary and structure. A cognitive scientist shares an example of a language from an Aboriginal community in Australia, which is very different from Ukrainian and has different effects on the behaviour of its speakers.

Behavioural economist Dan Ariely examines errors in our moral code and argues that people are irrational. He also explains how this can be influenced and used for the benefit of individuals and society.

We believe we should work hard in order to be happy, but could we be thinking about things the wrong way round? In this fast-moving and very funny talk, psychologist Shawn Achor argues that, actually, happiness inspires us to be more productive.

Ogilvy Consulting is a global strategic and innovative branch of the largest creative network in the world that believes in the brand power, customer experience, data and technology to transform businesses and promote growth.

Combining discoveries in psychology with a practical understanding of economics, speakers are changing our understanding of how human behaviour can affect markets. Their work emphasizes opportunities in direct decision-making which can improve business performance, governments, and society as a whole.

Behavioural Exchange 2018 conference materials. The event mission is to promote the well-being of Australians through the application and rigorous assessment of behavioural views on public policy and administration.

Would you reroute a train to run over one person to prevent it from running over five others? In the classic survey, most people say they would. But what people would actually do in a real-life situation? In the world's first realistic simulation of this controversial moral dilemma, unsuspecting subjects will be forced to make what they believe is a life-or-death decision.

Public lecture by an outstanding professor of psychology Jonathan Haidt at The London School of Economics and Political Science.

This source grew out of the desire to articulate a clear, compelling and concise theory of social change, and to share and discuss it with others. The author summarizes important aspects and provides further insight into the topic.

A public lecture on shaping policy-making all over the world with insights from psychology and behavioural economics, and aid from the LSE. The video also discusses trends and the research collaborations of behavioural scientists in a variety of policy domains who work together with numerous partner institutions.

Learn to use principles and methods of behavioural economics to change behaviours, improve welfare and make better products and policy. In three modules, learners will be able to a) explain and interpret the principles underlying decision-making and compare the nudging approach to other methods of behaviour change, b) learn how to critique, design and interpret the results of experiments; and c) design tools to aid decision-making.

The course offers an introduction to the methodology, assumptions and main conclusions of neuroeconomics. This will help you to begin your progress in neuroeconomics and to further develop your skills in other more advanced courses.

This course discusses the means of communication, channels and approaches to facilitate interaction with children, families and communities for positive change in society and behaviour in the context of individual and humanitarian development.

A well-known course from Stanford on how to approach complex normal and abnormal behaviour patterns through biology; how to integrate disciplines including sociobiology, ethology, neuroscience and endocrinology to study aggression, sexual behaviour, language use and mental illness.

Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behaviour, shape our choices and direct our relationships.

Listen in as hosts share stories of irrational decision making—from historical blunders to the kinds of everyday errors that could affect your future. The podcast explores the lessons of behavioural economics, exposing the psychological traps that lead to unwanted mistakes.

Mary Ann, the podcast author, explores the dark side of nudging, asking if we should beware of those who use this tool of influence and where it can lead us.

Business of Giving Podcast edition. To get the desired results, it is important to ask the right questions: but what are they? This podcast from Ideas42, a nonprofit organization that works with dozens of scientists to test ideas for driving social change. They interact with governments and other organizations to remove barriers to desired human behaviour and decisions.

The Books Podcast is joined by Cass Sunstein, who addresses important issues of behavioural economics. How have perceptions of nudging changed over the last decade? What are the limits and contradictions of "libertarian paternalism", and the dangers of "group polarization? How much can and should we trust in big tech and the mechanisms of the market? How has the explosion of digital media changed the democratic landscape for the better?