9. Stay in touch with the local community
The population of the city and region where your organization operates is also an important audience that needs access to timely and complete information. Everything you don't say can be overinterpreted, so be transparent about what is happening in the organization, don't be silent.
You can also provide services to support low-income citizens from the local population. Using messages like "We are all experiencing this crisis together...", "Protecting most vulnerable people makes us stronger", "We are all better when we are all healthy...", you will be able to focus on mutual assistance and prevent stigmatization of those for whom the crisis will hit hardest.
Besides, you can use your influence and reputation to encourage others to help each other, especially people with chronic illnesses, the elderly and those who go on working and risk their health in order to overcome the crisis.