Incentivising your ambassadors
1. Clearly formulate key answers to questions about the mission, purpose, and objectives of your organization so that employees can talk about them freely and with pleasure.
2. Analyze your organization's procedures for hiring staff and terminating contracts: how to open a dialogue: what is offered and what can people expect? Besides that, think about how you can improve these procedures.
3. Conduct ongoing training of employees, including how to use social networks, because a public presentation of your team members is also a presentation of yourself.
4. Collect interesting news of your organization's developments weekly for inter-office e-mailing to the whole team. It is important to present the news in an interesting way so that the employees would like to share them outside their work contacts.
INTERNAL COMMUNICATIONS: Strategies for an Overlooked—But Critical—Communications Channel.